Designing a scalable
omnichannel airport experience

Finavia · Lead UX/UI Designer · 2017–2020

Led major UX/UI work across Finavia’s website renewal and Helsinki Airport app, contributing to a wider ecosystem spanning web, mobile and on-site interfaces.

01

Scale

20 Airports
  • Multiple services
  • One passenger journey.

02

Role

Lead UX/UI Designer

Responsibilities

Research · Information architecture · Interaction design · Visual design · Prototyping · Testing · UX patterns · Design system development

Team
Multidisciplinary
Channels
Web, app, on-site
Client
Finavia
Duration
Multi-year

03

One journey across digital and physical touchpoints

Experience film created for the project’s award submissions

04

Designing across contexts

Shared patterns across channels, adapted to the passenger’s changing context.

Finavia flight pages shown on a phone, a desktop website and an airport tablet: departures with real-time boarding status and the Helsinki Airport services guide.

05

Impact

One year after the 2017 relaunch, Finavia reported:

  • +125%Revenue
  • +138%E-commerce sales
  • +400%Registered users
  • +50%Page views
  • 2,436,476Users served

Recognition

  • Interaction Awards 2019

    People’s Choice Award
    Optimizing — Shortlisted

  • The Lovie Awards 2018

    Best User Experience
    People’s Choice Award
    Websites, Web Services & Applications — Shortlisted

  • The Webby Awards 2019

    Best Visual Design & Function — Honoree